When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably picturing some stunning commercial or publicity stunt you’ve seen a big brand pull off on social media. Now, let’s be honest here — the complicated, super-creative stuff works, (which is […]
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Every few quarters, retail businesses have to deal with dips in sales and revenue. With the global economy recently slowing in the wake of the COVID pandemic, online retailers are being disproportionately hit as consumers tighten their purse strings. Following the looming global economic recession, online sales across Europe have been in decline for at […]
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When you think of summertime, what springs to mind? For most people, it’s things like sunshine, beaches, outdoor activities, and barbecues. Let’s face it – work is not the first thing most people think of. In business terms, this means that employees may become a little more lethargic than usual, as they start daydreaming about […]
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One reality of today’s highly digitalised, interconnected world is that customers now, more than ever, want to access their favourite retail brands across multiple channels. The data supports it — This Omnisend’s Omnichannel statistic for 2022 reports that omnichannel brands record purchase frequencies 250% higher than that recorded by single-channel brands. Plus, customer retention numbers […]
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Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations? Or is it much more efficient to sell to a small group that all share similar characteristics? It’s a no-brainer, right? When you segment your market, you’ll be catering to […]
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Businesses and technologies go through changes, and customers’ preferences are changing too. Today, winning the customer is all about enhancing the customer experience. The most important question is, “How well do you know your customer?” Brand loyalty, customer retention, sales, and revenues – three elements that every company wants, and that a customer relationship management […]
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Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human right, and the government’s role in moderating the online space. In the physical economy, processes and safeguards were built and enhanced over multiple years to ensure the protection of consumers. […]
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Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes to the rules of engagement for 3rd parties interacting with users, you can tell it’s going to have a knock-on effect on digital marketing globally. According to conservative estimations, the […]
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The current business climate has never been more accepting of innovation. Every year, the number of startups in Europe grows by an astonishing 20%. And with a thriving VC industry raising billions of euros every year, there is no short supply of funds for startups who are product-market fit or passionate about disruption enough to […]
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Human resources management has come a long way. From a not-too-distant past when companies only had “personnel offices” whose only job description was to keep workers’ records and administer payroll, the HR department has ballooned into more robust roles. Now actively involved in managing worker efficiency, streamlining customer journey, and even stretches to helping employees’ […]
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Bain & Co, in a joint study with a Harvard Professor found that it can cost up to 5X the cost of retaining existing customers to acquire new customers. In an entirely separate survey conducted by Invesp, it was suggested that a small 5% rise in customer retention rates could precipitate anything from a 25% […]
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Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer in digital marketing discussions due to their low-cost-high-ROI utility for the average marketer. And the stats back this up—for every email marketing dollar, businesses earn between $32 and $45 in […]
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The sales funnels of yesteryears reflected the old ‘numbers game’ mindset of acquiring and converting leads — gain a gazillion leads and expose them to advertisement content and high-quality copy that prods them to become prospects and convert. Then REPEAT. But the shift in modern consumer behaviour meant that old keys (the conventional method of […]
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It’s not all crowdfunding and pitch decks if you’re an early-stage startup – there is also usually a lot of number and data crunching to be done. It’s especially true when convincing investors about your potential to become their next unicorn. Now, if at some point you’ve had your finger in some ‘Wall Street’ pie, […]
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As companies in other business sectors continue to make giant strides towards equal gender representation in their corporate culture, it remains somewhat of a buzzword in the tech space—there is yet a lot of catching up to do in a bid to close the gender gap within the industry, especially when it comes to women […]
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The commercial landscape is seeing rapid changes. And this often means that business owners are left holding the bag. In this post, we explain how, using sales forecasting methods, you can now tip the scales in your favour by predicting revenue outcomes and preparing adequately for market fluctuations. Mages, fortune tellers, and a swathe of […]
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We can’t speak for you, but every business at some point has hit that rock bottom—that marketing low that is all too often signposted by the inverted relationship between their retargeting efforts and desired business outcomes (in terms of conversions). It’s that real. And NO. This has nothing to do with a god-awful marketing department […]
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Contrary to public opinion, research finds cold calling to be one of the most effective marketing techniques. Here, we share time-tested tips to connect with new prospects and convert them into happy customers. Also learn why, though unpopular, cold calling remains a salesman’s delight! One of the oldest tricks in the sales book. Cold calling. […]
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Current research shows that B2C customer service differs from B2B customer service, with the latter known to be rather more complex. Find out why, and sharpen your customer service chops with good, B2B-focused customer service skills to help improve customer satisfaction this year and beyond! Roses are red, violets are blue, and customers won’t stick […]
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If sales are the lifeblood on which any business runs, then lead management is the vessel that romps sales into the business, keeping it running, and replenished. A report compiled by B2B Content Marketing showed that 78% of surveyed B2B marketers ranked lead nurturing (a specific aspect of lead) as the third most important goal […]
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