If you run a start-up, you probably know that the difference between survival and failure lies somewhere in the balance sheets — in other words, how well your company can generate revenue. Traditionally, unless you run a business where the value of your services thrives with a more active, larger user base (think Twitter or […]
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Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores. Affiliate marketing has allowed businesses of all sizes to access a […]
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Event management is a dynamic process that involves applying business management and project management skills to create, plan, and manage events of any kind. The term can be applied to both business or social events. Good event management involves a mix of technical and creative skills and has the power to create lasting, positive impact […]
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Traditionally, B2B companies, unlike B2C, have always operated on leaner budgets. With the general practice being an allocation of 2 – 5% of gross target revenues, a large chunk of marketing budgets are typically spent on ads. This move comes at a grave opportunity cost; if we’re to believe findings from this Warc Report, advertising […]
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Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your sales communications will be less focused, which means that you may not engage as many of your ideal customers as you would like. Effective client segmentation can help you to […]
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Most companies have to deal with the following issues on a daily basis: problems that need solving, information that needs accessing, and questions that need answering. For software and tech companies, a knowledge base is a crucial resource to set up and maintain. In this article, we’ll explain what a knowledge base is, why businesses […]
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Everyone is going paperless these days. Paperless makes sense. Not only is it better for the environment, it’s also much easier to manage paperless documents, and it helps cut admin costs too. One of the main considerations when transitioning to paperless solutions is how to tick all the legal and regulatory boxes. If your business […]
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When it comes to sales, finding leads is only half the battle. The next step is nurturing them towards a sale. Follow-up emails are an important part of the process, as they keep a lead engaged, even if they’re not currently ready to buy or sign a deal. Research shows that 60% of customers say […]
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Here’s an eye-opening cyber attack stat… 39% of businesses in the UK suffered at least one cyber attack in 2021. The percentage looks set to be the same or even higher in 2022, according to the National Cyber Security Centre (NCSC). When you consider that the average cost of a cyber attack that leads to […]
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It might sound too good to be true, but loyal customers cost much less to acquire than new customers and typically spend more than new customers. In today’s hyper-competitive market conditions, customer loyalty is vital for any business’s growth and long-term viability. And as inflation and fears of a recession impact customer appetite everywhere in […]
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Intro Much like there are no omelettes without breaking eggs, there are no customers without leads having progressed through your sales funnel. The lifeblood of any company, your ability to convert leads (your conversion rates) depends on your ability to attract them in the first place. As such, racking up the numbers of converted clients […]
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Intro Take a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and the brands you swear by. Now, how many of them won you over through advertising? And how many did you patronise because your peers, family members, or even a mere […]
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Business success comes in different shapes and sizes. The definition of success for one business may be associated with failure for another. For instance, a business that is mainly focused on profit for shareholders will not share the same definition of business success as a not-for-profit social change project. In this article, we’re going to […]
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Introduction When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery. Pretty much all you have to do is compose an email and then hit the ‘send’ button. The reach is unlimited; conversion rates are decent, and — wait for […]
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Introduction With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is from local audiences. And while transactions in local markets tend to occur in-store, businesses still need online marketing to reach these audiences. Although they might be within a 20-kilometre radius […]
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Customer journey and customer satisfaction are hot topics these days. However, it often feels like the focus is on new customers, rather than existing ones. In reality, optimising the post-sale journey and ensuring good customer satisfaction are just as important, if not more so, for long-term success. In this article, we’ll give you an overview […]
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If you run a startup, it doesn’t take being a growth specialist to understand the negative impact that “customer churn” — also known as “customer attrition” can have on your bottom line. It’s every marketer’s nightmare. And while not all customer attrition is bad (not all customers are a good fit for your business), your […]
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For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is hardly needed to stock shelves or welcome customers as they troop in or scan products at checkout. E-commerce presents a new world of benefits to business owners, as you’re able […]
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Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure from discounts. Marketing & sales teams can hardly catch a break, as there’s hardly any competitive leverage that can’t be duplicated. Not anymore. Personalised ads make differentiation possible, as companies […]
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Too many businesses are shooting in the dark when it comes to optimising their sales cycle. Most people realise that making your sales cycle the best can be crucial for business success, especially in the B2B world. That’s why we want to help you sharpen your focus, concentrate on the things that really move the […]
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