When talking about the Louvre, of course, we immediately think of the national Louvre museum. However, there is more to it than that: it also includes the Eugène Delacroix museum and the Tuileries gardens.
Among other things, its role is to attract and welcome as many visitors as possible, ensure the preservation and conservation of its collections, and design and promote educational actions.
The Louvre museum chose Efficy to manage its customer relationship, its marketing campaigns and to better analyze available data on visitors, leads and patrons.
Thanks to Efficy, the Louvre museum can optimize its marketing events (personalized newsletters, event coordination, promotion e-mailings, multi-channel communication, etc.), tailored to its different target audiences: visitors, members, auditorium patrons, but also associations and corporations.
The solution will also be interfaced with the ticketing system, thereby fostering a comprehensive customer-oriented approach.
Thanks to Efficy’s dashboard feature, users can analyze data, measure the efficiency of promotional activities (digital marketing, event registration, etc.) and define visitor profiles so as to, in turn, define appropriate segmentations.
The new system will enable everyone who is in contact with a client to have a 360° view of them.
We chose Efficy CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.
Efficy gives us a better traceability and a better follow-up in the management of the activity.
With Efficy, we want to go beyond Customer Relationship. By being valuable support for business teams, the tool contributes fully to the deployment of our global strategy.