The mission of the Genève Tourisme et Congrès is to promote and sell Geneva as a center for tourism, leisure and commerce.

Geneva chooses Efficy CRM

Choosing the Efficy CRM solution

The foundation uses Efficy CRM in conjunction with QlikView and also takes advantage of it to optimize the marketing of tourism activities. Qlikview allows to track the impact of tourism activities on the city of Geneva, compare tourism activities in Geneva and other Swiss destinations, characterize relationships between economic partners, manage a range of tourist attractions (concerts, exhibitions, festivals, sports events…), implement multi-channel marketing campaigns based on customer preferences for leisure and business.

When coupled with Efficy CRM, QlikView extracts, integrates and interprets a wealth of data related to the hospitality industry. Thanks to this tool, the Genève Tourisme et Congrès is now able to offer customized products and packages.

Other references

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Benoit Speybroeck - belfius
The new system will enable everyone who is in contact with a client to have a 360° view of them.
Benoit Speybrouck
Director Digital Programs / Digital & Data - Belfius Bank
We chose Efficy CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.
Christophe Peysson
Marketing Distribution Manager
Customer: Olivier Willocx from BECI
Efficy gives us a better traceability and a better follow-up in the management of the activity.
Olivier Willocx
Managing Director
With Efficy, we want to go beyond Customer Relationship. By being valuable support for business teams, the tool contributes fully to the deployment of our global strategy.
Thierry SÈVEGRAND
Director of Client Relations