The observation is clear: the sales function suffers from a poor image in France. It is a precarious, difficult, a default choice of career pathAbove all, we were looking for a local partner for our CRM project, someone who would offer a reliable solution while remaining accessible and contactable. This was the case with Efficy CRM on all these pointsAbove all, we were looking for a local partner for our CRM project, someone who would offer a reliable solution while remaining accessible and contactable. This was the case with Efficy CRM on all these points… There are many prejudices against it.
However, it encompasses many rich professions and is an essential engine for the growth and development of companies.
The Dirigeant Commerciaux de France movement is an association whose ambition is to bring together sales performance managers around common themes in order to exchange among peers and to prepare for tomorrow’s challenges for the development of the sales function in the company.
In 3 years, the Lyon branch of the DCF association has gone from 70 to 150 members. This growth in membership has forced the organization's managers to rethink their communication and management of member relations.