The AFNOR Group designs and deploys standards-based solutions around four main areas of expertise.
The first of these is the standardization and publication of standards, a mission considered of general interest.
The other three (certification, training and publishing solutions, information services) are practiced in the competitive field.
These activities are carried out with companies and organizations of all sectors, in France and abroad.
The AFNOR Group has chosen Efficy in order to improve its customer relationship management and set up a unique customer experience. The CRM software has been selected for its ergonomics and a high degree of customization.
As a common tool for the entire organization, Efficy aims to help employees to better share information between them and to harmonize their marketing and sales practices in order to have a 360 ° view of the customer, and this whatever the customer’s stage is in his journey: pre-sales, sales or loyalty.
Adapted to AFNOR Group’s expectations, Efficy software makes it possible to distinguish several typologies of users with specific usage rights according to their function. Multidevice and multilingual, it is deployed in France and abroad, in the Group’s subsidiaries.
The new system will enable everyone who is in contact with a client to have a 360° view of them.
We chose Efficy CRM for its multilingual capabilities. Regardless of their area of operation in the world, our sales teams now have a single interface.
Efficy gives us a better traceability and a better follow-up in the management of the activity.
With Efficy, we want to go beyond Customer Relationship. By being valuable support for business teams, the tool contributes fully to the deployment of our global strategy.