Retail, distribution and franchise networks or e-commerce are all affected by today’s digital transformation.
E-commerce, click and collect, digitalised points of sale, showrooms or increased mobility are but some of the challenges to be met in order to enhance sales and not only attract but also retain consumers with rapidly-evolving habits.
This demands constant innovation in terms of marketing, product offering and user experience. Especially in the retail industry, investing in a simple, innovative and, most importantly, agile CRM solution has become a necessity.
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