The principles are quite simple.
Before setting up such an environment, managers have to set targets. These can be individual or team-based, and cover a range of business aspects: sales revenue for the retail sector; the number of leads detected; the number of blog articles posted for a marketing team; the number of tickets resolved for the customer service; etc.
Once these objectives have been defined, let the games begin!
You can use challenges throughout the journey to validate mandatory steps in your employees’ journey. Badges reward people who are closest to their objectives or motivate those who are lagging behind.
These are the main principles of a gamified CRM!