Tips & tricks
How can you help your client to keep on smiling?
This Saturday, October 5th is the World Smile Day. So today we’ll try to give you some insights to please your customers and keep them[...]
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Customer loyaltyEmotion
Tips & tricks
The 5 essential CRM books
When I started in this sales business, I realized that it was addictive. Talking to people you’re going to help sell more is really cool,[...]
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Tips & tricks
CRM User Adoption: How to be sure that your team will use a CRM?
You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]
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CollaborationCRM projectKPIProductivity
Tips & tricks
CRM specifications: what are the functional requirements?
Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]
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Banking industryCRM projectInsurance industry
Helpdesk‚ Tips & tricks
Why companies that put the customer first are more successful
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]
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Customer satisfaction
Tips & tricks
What is Data Management Platform?
DMP definition The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a[...]
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Tips & tricks
How does CRM-training benefit the implementation of your CRM-project?
Dave van der Heijden – Trainer at Efficy When you are about to start implementing a CRM-project in your company, many questions need to be[...]
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CRM projectCRM tool
Tips & tricks
Change management, key to the success of your CRM project
Change management helps get prepared in undergoing organizational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries[...]
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CRM project
Tips & tricks
Travel industry and CRM, final call for customer experience
The travel industry is one of the most competitive global industries, with low profit margins and dominated by a few big players. With customers that[...]
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Tourism industry
Tips & tricks
The keys to CRM success: people, customers and tools (1/3)
What are the key ingredients of a successful CRM project? This question is as vast as it is critical. The success of your CRM project[...]
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CollaborationCRM projectCRM tool
Tips & tricks
Customer Experience: definition & objectives
By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
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Customer experienceCustomer loyaltyOmnichannel
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
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CRM project