Tips & tricks
Corporate sustainability…the honest way
The thing that strikes me the most about corporate sustainability is that, in one way or another, it has become a bit of a ‘buzzword’.[...]
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Tips & tricks
All about M&A
Our M&A (mergers and acquisitions) journey started in 2010. Basically, what happened is that we had the opportunity to buy back the company we’d sold[...]
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Tips & tricks
The present and future of women in tech
Back when I started in the tech industry 23 years ago, 100% of the people I worked with were men. Perhaps most of us didn’t[...]
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Tips & tricks
Let’s talk about SaaS
Throughout my career as a founder of efficy, I’ve been asked –more than once—why we chose to be a SaaS (Software as a Service) business[...]
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Tips & tricks
Knowing your strengths
A while ago, during a talk with a co-worker, I remembered our first milestone as a company. It was the first deal we signed for[...]
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Tips & tricks
Building your business from scratch
One of the most important steps in every entrepreneur’s journey is deciding on your line of business to, subsequently, build it from the ground up.[...]
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Tips & tricks
GDPR 2023: Updates, risks and how to protect your personal data
Introduction 2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where[...]
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Tips & tricks
Lessons Learned
I believe one of the privileges of having been in this business for so long is that time gives you perspective. Now, looking back, it’s[...]
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Tips & tricks
The key to surviving the start-up life
Sometime ago I was doing an interview, and one of the questions I got asked was, “what challenges did you have to overcome at the[...]
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Tips & tricks
On failed dreams, and what they bring us
Every now and then, I get asked why I decided to become an entrepreneur– a path that we all know is anything but easy. When[...]
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Tips & tricks
Meet Cédric!
Hello, everyone! Please, allow me to welcome you to my blog, The Entrepreneur’s Journey. For those of you who don’t know me, my name is[...]
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Helpdesk‚ Marketing‚ Tips & tricks
Combine Your Customer Segmentation & Personalisation Strategies For Maximum Impact
Implementing a good customer segmentation strategy is one of the best ways to boost business success. Why? Without effective division of your customer base, your[...]
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Tips & tricks
What Is a Knowledge Base & Why Do You Need One?
Most companies have to deal with the following issues on a daily basis: problems that need solving, information that needs accessing, and questions that need[...]
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Tips & tricks
7 Benefits of Implementing Electronic Signatures (eSignatures)
Everyone is going paperless these days. Paperless makes sense. Not only is it better for the environment, it’s also much easier to manage paperless documents,[...]
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Tips & tricks
5 Ways To Protect Your Data Against A Cyber Attack
Here’s an eye-opening cyber attack stat… 39% of businesses in the UK suffered at least one cyber attack in 2021. The percentage looks set to[...]
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CRM technology‚ Sales relationship‚ Tips & tricks
Sun’s Out – Productivity Down?
When you think of summertime, what springs to mind? For most people, it’s things like sunshine, beaches, outdoor activities, and barbecues. Let’s face it –[...]
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CollaborationCRM toolMobilityProductivity
Tips & tricks
Breaking Down GDPR in the New Digital Age
Over the past two decades, debates have raged on about internet culture, the economic value of data in light of privacy as a fundamental human[...]
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Citizen RelationshipDataJuridical
Marketing‚ Tips & tricks
Let’s Take a Bite out of Apple’s New Privacy Update
Apple jointly holds the top 5 individual shares of the mobile device and PC markets in Europe and North America. So, when they make changes[...]
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Tips & tricks
Digitalisation Takeover: How Human Resources Keeps Up With Modern Times
Human resources management has come a long way. From a not-too-distant past when companies only had “personnel offices” whose only job description was to keep[...]
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Sales relationship‚ Tips & tricks
Reach for the Stars by Setting the Right KPIs for Your Start-Up
It’s not all crowdfunding and pitch decks if you’re an early-stage startup – there is also usually a lot of number and data crunching to[...]
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KPI