Sales relationship
Competitive advantage: how to apply it according to your business
Competitive advantage is defined as the long-term plan where a company seeks to gain an advantage over its competitors. It aims to create a defensive[...]
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Sales relationship
10 strategies on how to get customers
How to get cutomers takes time, but the process can be accelerated when sales techniques such as prospecting and guiding those prospects to a secured[...]
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Sales relationship
Point of sale: What is it and what benefits do you get
Point of Sale (POS) system is the place where your client pays for the goods or services your company offers. In short, every time a[...]
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Sales relationship
What is Monopolistic Competition and what does it consist of?
The monopolistic competition model describes a common market structure in which companies have many competitors, but each of them sells a slightly different product. Many[...]
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Sales relationship
Perfect Competition: What it is and what are its characteristics
In economic terms, perfect competition means that buyers and sellers co-exist and participate in trade with full knowledge of the market price, and each considers[...]
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Sales relationship‚ Tips & tricks
What are the best techniques for concluding deals?
Every business, organization, or corporation needs an effective sales force to be successful. It needs a team of trained people who design and implement well-thought-out[...]
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CollaborationCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
Summary of the book SPIN Selling
SPIN Selling is the result of 10 years of Neil Rackham’s research, making it one of the bestseller sales books in history. Founder of Huthwaite,[...]
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Customer loyaltyCustomer satisfactionProspecting
Sales relationship‚ Tips & tricks
The best strategies to attract new clients
One of the most important aspects in the world of sales is without a doubt the process of attracting new customers. This is why the[...]
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Customer loyaltyEmotionProspecting
Sales relationship‚ Tips & tricks
Summary of the book The Greatest Salesman in the World
The Greatest Salesman in the World was first published in 1968, then reissued and published in 1983. Personally, we find it incredible that after more[...]
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Customer loyaltyProspecting
Sales relationship
How to set sales goals in your company?
Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a[...]
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CRM technology‚ Sales relationship
The Sales Pitch: what is it and how to do it yourself
To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their[...]
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Sales relationship
How to organize a winning sales process?
When we think about selling, it’s not about just promoting a specific item and waiting for someone to buy it, or giving this item to[...]
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CollaborationCustomer experienceCustomization
CRM technology‚ Sales relationship
How to fix the selling price to the public?
When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked[...]
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Sales relationship
Find out which are best sales books of all time
If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an[...]
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CRM technology‚ Sales relationship
What is ARR and how to calculate it?
The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]
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CRM technology‚ Sales relationship
What is MRR and how to calculate it?
For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]
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Sales relationship
Is it possible to use the sales automation in your company?
Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of[...]
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Sales relationship
What is the Customer Acquisition Cost and how to calculate it?
In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a[...]
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Sales relationship
What is customer lifetime value and how to calculate it?
In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]
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Sales relationship
What is the difference between sales & marketing and how can you do better sales numbers with a CRM?
Synopsis What is the meaning of sales and how does it differ from marketing? How can your business sell effectively? Different sales techniques / Funnels[...]
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