Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
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CollaborationProductivityProspecting
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
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CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
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CRM & ShopCustomer experienceEmotionProspecting
Marketing
Customer trust for a strong and long-lasting relationship
Customer trust is an essential element in shaping a business strategy. With customers and prospects increasingly volatile, satisfaction alone is not always enough to retain[...]
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Customer experienceCustomer loyaltyCustomer satisfactionOmnichannel
Helpdesk‚ Marketing‚ Sales relationship
Customer Journey, Satisfaction, Experience and Service
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
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Customer experienceEmotion
Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
Helpdesk‚ Marketing
The marketing of “I’m not perfect but I’m working on it”
You have probably already seen the new trend encouraging people to embrace their shortcomings, and even to transcend them. What if companies did the same…[...]
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Customer loyaltyCustomer satisfaction