Efficy blog: Marketing

Customer success is nothing but a pipedream in the absence of helpful information on the customers you aim to serve. In this guide, you’ll unpack[...]

Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]

Wondering what people think about your business management? Interested in using different media to improve your online reputation? In this article you will learn how[...]

There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]

Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]

The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]

Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]

Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]

Competition analysis is a process of understanding the substitutes for a product. It consists of several companies competing with a product or service, for customers.[...]

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

The fact is, companies who prioritise the customer experience generate 60% higher profits than those who don’t. But how do you create a customer experience[...]

Know Your Customer: definition The acronym KYC (Know Your Customer) was first coined in the United States. The term was rapidly adopted in Europe, particularly[...]

Trigger marketing, definition What is trigger marketing? It is a marketing technique which triggers the automatic sending of a message to potential or actual customers[...]

Lead nurturing: when? Generating leads, i.e. projects on which sales people can start working, is essential if your company’s turnover is going to increase. Today,[...]

What is email marketing? By definition, email marketing, also referred to as mass email campaign, refers to the act of sending an email to many[...]