Efficy blog: Marketing

So, you want more leads, more growth? But how do you do it? 85% of B2B companies list lead generation as their most important marketing[...]

Welcome back to the third chapter of our blog series “Marketers ask AI”. In our previous articles, we’ve explored the fascinating world of artificial intelligence[...]

Welcome to the second blog in our series where we ask AI (artificial intelligence) about essential B2B marketing topics, diving deep into its answers with[...]

Welcome to our exciting new blog series – Marketers Ask AI – where we’ll be teaming up with some of the most advanced AI (artificial[...]

You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide. After all, ChatGPT alone has[...]

A core part of marketing success involves reaching more audiences. Year after year, to generate demand, companies must increase the number of people interested in[...]

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly[...]

Intro Take a minute to recall the service providers you frequent the most in your day-to-day — your preferred gym, internet provider, streaming services, and[...]

Introduction When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the[...]

Introduction With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is[...]

Personalised advertising in a data-conscious age B2B companies constantly have to deal with unforgiving competition, whether it’s market disruption from new technology or price pressure[...]

When it comes to social media marketing, there are probably more creative ideas than skilled sm marketers to implement them. And reading this, you’re probably[...]

Quick question. Do you think it’s easier to try and sell to a large group of people that all have different tastes, desires, and aspirations?[...]

Despite the sea of innovation that has swept the digital marketing universe in the past decade or so, emails still pull weight as a no-brainer[...]