Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

How to set sales goals in your company?

Today, many businesses have seen their sales interrupted by COVID. A lot of people had then to rethink their sales goals, so this is a[...]

CRM technology‚ Sales relationship

The Sales Pitch: what is it and how to do it yourself

To sell, the seller must inform the customer about his/her products, explain their characteristics, how to use them, discuss the means of payment, dispel their[...]

Sales relationship

How to organize a winning sales process?

When we think about selling, it’s not about just promoting a specific item and waiting for someone to buy it, or giving this item to[...]

CollaborationCustomer experienceCustomization

CRM technology‚ Sales relationship

How to fix the selling price to the public?

When I think about the price and how to fix it, I always remember a joke that a friend of mine at the university liked[...]

Sales relationship

Find out which are best sales books of all time

If you already played the guitar but wanted to improve, it would be easy, right? All you have to do is sign up for an[...]

CRM technology‚ Sales relationship

What is ARR and how to calculate it?

The ARR or recurring annual revenue is a metric derived from the MRR. Like this one, its measurement is very important in all companies with[...]

Tips & tricks

Book summary : Predictable Revenue

Since its release in 2011, Aaron Ross Predictable Revenue’s book has become a sort of sales bible, especially for SaaS companies. It is certain that[...]

CRM technology‚ Sales relationship

What is MRR and how to calculate it?

For most companies in the SaaS sector, the MRR (Monthly Recurrent Revenue) is the most important sales metric of the company. It works very well[...]

Tips & tricks

How to use open-ended questions to sell more?

Open-ended questions are one of the most effective sales techniques you can use as a salesperson to generate more sales and help your customers. And[...]

Sales relationship

Is it possible to use the sales automation in your company?

Since the development of the production lines devised by Henry Ford in the middle of the XIXth century to the present day, the creation of[...]

Sales relationship

What is the Customer Acquisition Cost and how to calculate it?

In any business there are many important metrics, but Customer Acquisition Cost (or CAC) is the most important of them. I say this from a[...]

Tips & tricks

Summary of the book Fanatical Prospecting

Fanatical Prospecting is one of the most read and recommended books in the sales world. Its author, Jeb Blount is an international consultant and speaker,[...]

Sales relationship

What is customer lifetime value and how to calculate it?

In this article I want to talk about 2 different companies, company A and company B. Company A spends 45 euros to get a new[...]

Tips & tricks

The most important sales KPIs for a salesperson and your company

For an elite athlete, numbers mean everything. It is normal, a few centimeters or a few seconds is the only thing that separates the champion[...]

Sales relationship

What is the difference between sales & marketing and how can you do better sales numbers with a CRM?

Synopsis What is the meaning of sales and how does it differ from marketing? How can your business sell effectively? Different sales techniques / Funnels[...]

Marketing

How should you communicate in times of crisis?

Today, more than ever, the slightest wrong communication is scrutinized, analyzed and criticized. In this period of health crisis and general confinement, speaking out is[...]

Sales relationship

Sales force: 3 ways to organize your sales team

Your product is starting to be known, customers are delighted and it seems that they are starting to use it more and more. Now is[...]

CollaborationProductivity

Sales relationship

9 techniques to close a deal, even with the most complex customers

Discover these 9 techniques to close a deal, which works even with the most complex customers. Apply them and you will get better results! If[...]

Customer loyaltyCustomer satisfaction

CRM technology

What is a CRM? Learn how a CRM helps boost your business

Table of Contents What is a CRM? How does a CRM work? Why do businesses need CRM? Types of CRM Available How to choose a[...]

Sales relationship

5 examples of sales emails to generate interesting leads

Many people ask us for some examples of sales emails, so these are some templates that will work for your business. They will allow you[...]

E-mailingProspecting

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