Sales relationship
Law of supply and demand: What is it and how to apply it?
The law of supply and demand is perhaps one of the most fundamental concepts and it is the backbone of a market economy. Demand refers[...]
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Marketing
Online Reputation: Know what you need to look after your brand
Wondering what people think about your business management? Interested in using different media to improve your online reputation? In this article you will learn how[...]
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Tips & tricks
Cash Flow: What it is and what it is for in your business
The cash flow formula is very important because it allows creditors and investors to see how successful an organisation’s operations are and whether it is[...]
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Marketing
What types of advertising are there and what are they used for?
There are different types of advertising and you can use them in multiple ways. Many advertisers use media in two parts: online (digital) and offline[...]
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Marketing
When is the best time to do rebranding?
Rebranding is the process of changing the way a company is perceived. This may include a change in name, logo or slogan, but these changes[...]
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Sales relationship
Soft skills that every marketer needs to master
Well, soft skills are basically non-job specific aptitudes, which are generally considered as social skills, such as how you interact with others or how good[...]
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CRM technology
What are the most important internal communication channels?
If your company is small, you probably don’t need to have internal communication channels beyond the usual ones: CRM Email Meetings And others. However, if[...]
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Sales relationship
5 Cognitive biases you can use for sales
Cognitive or psychological biases are subjective perceptions that we draw on when processing information. Whether you realise it or not, many of the decisions you’ve[...]
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Tips & tricks
How to define an internal communication strategy?
Having an internal communication strategy is important. According to a Harvard Business Review study, 92% of managers agree that this area has been undergoing major[...]
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Tips & tricks
What are the most important internal communication tools?
Internal communication tools are especially important at a time when teleworking and COVID demand new forms of organisation. That is why, in this article we[...]
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Tips & tricks
4+1 examples of internal communication to inspire you
With these examples of internal communication, 4 good and 1 bad, we want to highlight the differences between organisations that do it well and those[...]
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CRM technology
What are the key types of internal communication for your company?
Internal communication is one of the factors that predict the success of a company. There is a reason why Harvard Business Review refers to it[...]
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CRM technology
5 sales tools that can help boost your business
If you work as a salesperson you have probably relied on many of the usual sales tools including your phone, computer and agenda. These tools[...]
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Sales relationship
What is a Roadmap and how can it help your business
The roadmap is a sample of how a product will address market needs and business objectives over a period of time. Also known as hoja[...]
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Marketing
How the Ansoff Matrix can help you plan your business
The Ansoff Matrix is a tool created by the Russian-American Igor Ansoff (mathematician and business manager) and is used by companies and organizations to plan[...]
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Marketing
Porter’s Five Forces: Analyse your sector and competition
Porter’s five Forces is a strategic model elaborated by the engineer and professor Michael Porter of Harvard Business School, in 1979 It is used to[...]
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Marketing
PEST Analysis: What it is and how to implement it
Harvard University Professor Francis Aguilar was the creator of PEST Analysis. In the beginning this was a scanning tool called ETPS, which became known in[...]
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Tips & tricks
Is customer orientation a priority for your company?
Saying that your company has a strong customer orientation is fashionable these days. However, as in everything in this life, there is a difference between[...]
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Sales relationship
Likert Scale: What it is and how you can use it in your company
The Likert scale can be used in almost any situation where you want to use a rating scale to obtain information about the behaviour and[...]
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Tips & tricks
What is the Customer Experience Map?
All companies aim to provide the best possible service to their customers and for that, the customer experience map is one of the best sales[...]
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