Efficy Group Blog: Articles on CRM and Customer Relationship

Sales relationship

Aligning marketing and sales departments

It’s important to align marketing and sales departments. Very important. And we know this because there are many studies that show this. A study by[...]

Sales relationship

How to close more sales with large companies

If you have followed all the lessons in this course, you have already seen it: What are the differences between selling to large companies and[...]

CRM technology

Consultative selling helps you sell to large companies

Technology is making traditional salespeople disappear. Between 2005 and 2017, US pharmaceutical companies laid off 66% of their salespeople. For self-service and low-cost sales, buyers[...]

Sales relationship

How to qualify large companies with BANT

With the outbound (cold email) and inbound (ABM) marketing techniques we have seen in the previous 2 lessons, you will start to fill the top[...]

CRM technology‚ Sales relationship

Contacting large companies with cold emails

Selling to large companies allows you to dust off the cold email strategy that is almost impossible to use to initiate smaller deals. One of[...]

Sales relationship

Find great companies with ABM (Account Based Marketing)

Inbound marketing is my favourite marketing strategy. And most marketers agree. That’s why Inbound Marketing is searched for about 12,100 times a month in France[...]

Sales relationship

How to manage the commercial process for big companies

When someone who has never done business with large companies considers starting to do business with them , they have a preconceived idea of what[...]

Sales relationship

Differences between selling to large companies and selling to SMEs

To start with, let’s talk about the 5 ways to build a 100 million euro business according to Christopher Janz: Get 1.000.000 clients with an[...]

Helpdesk

What are moments of truth and how do they affect your business?

Many people interested in the work that goes on in the customer service or sales teams of large companies are familiar with the term ‘moment[...]

Helpdesk

Examples of good customer service for your business

Customer service is one of the great unknowns of the business world. For the general public, these professionals often have a bad image due to[...]

Helpdesk

How to manage a customer care team?

The customer is always right. This is one of the most frequently heard phrases in the business management world. Especially in companies where contact with[...]

Helpdesk

What is customer service and how to improve it?

Customer service is key for any type of business. Good customer service does not end when the purchase process is completed, but also continues after[...]

Sales relationship

Planogram: What is it and what are the benefits from implementing it?

The basic definition states that the Planogram is a visual representation of product placement within a shop to maximise sales and minimise wasted space. It[...]

CRM technology

What types of corporate communication are there?

There are many different types of corporate communication. With the tagline “communication” there have been many terms that have tried to capture this reality of[...]

Sales relationship

Crowdfunding: 5 Steps to implement it according to your project

Do you currently have a cause that requires financial support? Crowdfunding is your solution. It is considered as a practice to finance a project or[...]

Marketing

Target market: How to identify it according to your business

Let’s define the target market: This is the specific group of people you want to reach with your sales and marketing message. They are the[...]

CRM technology‚ Helpdesk‚ Marketing‚ Tips & tricks

Improve Your Corporate Communication Strategy

A new year means new, and better business strategies to cement your legacy for your customers. But you cannot achieve this feat without carrying your[...]

CRM technology

How to manage your company’s external communication

For your company to be recognised and understood, you need to work on your external communication. There is no other way for your company to[...]

CRM technology

What is corporate communication and how to manage it?

Corporate communication problems are not rare. In fact, the cost of poor communication in companies has reached, according to many studies, more than 37 billion[...]

Sales relationship

Benefits of having a stock management system in your company

Having a stock management system in place is a crucial factor in achieving effective financial performance. It is vital for businesses to have a well[...]

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