Helpdesk
Customer experience personalisation: 3 trends to follow-up
Personally-relevant content is considered a determining factor by 78% of consumers in their purchase decisions. This means that delivering a personalised customer experience is central[...]
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Customer experienceCustomizationOmnichannel
CRM technology
Data analysis: 4 trends to watch
1 – Data, data and more data! Big Data and predictive and prescriptive analysis Data is omnipresent, and generally imposes significant demands in terms of[...]
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Customer experienceCustomizationData
Marketing‚ Sales relationship
Now’s the time to close the gap between Sales and Marketing
The Sales and Marketing departments are, inherently, very closely linked. In practice, however, they sometimes have diametrically opposite approaches to one same customer. These departments[...]
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CollaborationProductivityProspecting
CRM technology‚ Helpdesk
Why you need Chatbots for your call centre?
Welcome back! Last week we talked about Customer trust and we gave you tips to turn your waiting lines into a positive customer experience. This[...]
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Customer experienceEmotionOmnichannel
Marketing
Customer Satisfaction: what is it, and how do you achieve it?
Wanting to make customers happy seems logical. However, history has shown that customer satisfaction has not always been a special point of focus for businesses.[...]
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CRM & ShopCustomer experienceCustomer loyaltyCustomer satisfactionEmotion
Tips & tricks
How does CRM-training benefit the implementation of your CRM-project?
Dave van der Heijden – Trainer at Efficy When you are about to start implementing a CRM-project in your company, many questions need to be[...]
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CRM projectCRM tool
Tips & tricks
Change management, key to the success of your CRM project
Change management helps get prepared in undergoing organizational evolutions to reduce and avoid resistance to change. Despite the unquestionable need for it, change often carries[...]
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CRM project
Tips & tricks
Travel industry and CRM, final call for customer experience
The travel industry is one of the most competitive global industries, with low profit margins and dominated by a few big players. With customers that[...]
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Tourism industry
Marketing‚ Sales relationship
4 tips to turn your waiting lines into a positive customer experience
Who likes queuing? For customers, waiting is a waste of time, and for companies, it’s a risk of losing customers, especially in the retail sector.[...]
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CRM & ShopCustomer experienceEmotionProspecting
Marketing
Customer trust for a strong and long-lasting relationship
Customer trust is an essential element in shaping a business strategy. With customers and prospects increasingly volatile, satisfaction alone is not always enough to retain[...]
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Customer experienceCustomer loyaltyCustomer satisfactionOmnichannel
Helpdesk‚ Marketing‚ Sales relationship
Customer Journey, Satisfaction, Experience and Service
These four concepts can be hard to define and hard to distinguish them from one another, and are often used without being clearly understood. While[...]
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Customer experienceEmotion
Tips & tricks
The keys to CRM success: people, customers and tools (1/3)
What are the key ingredients of a successful CRM project? This question is as vast as it is critical. The success of your CRM project[...]
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CollaborationCRM projectCRM tool
CRM technology
M-CRM: definition, issues and features
In the age of hyper connectivity, the use of mobile Internet has become more widespread and has made its way into the professional sphere. Therefore,[...]
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CollaborationIoTMobility
Tips & tricks
Customer Experience: definition & objectives
By definition, customer experience is the sum of emotions felt by customers generated both at a specific point in time and cumulatively through their interactions[...]
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Customer experienceCustomer loyaltyOmnichannel
Tips & tricks
CRM project: the 10 mistakes to avoid
When implemented efficiently, a CRM solution provides an undeniable competitive advantage for a company. It enables the company to streamline its work processes and ensures[...]
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CRM project
Helpdesk
Manage your After Sales Service with Efficy CRM
With Efficy CRM, you can manage your tickets and bring your lost customers back An unhappy customer? A complaint because of a technical problem? Thanks[...]
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CollaborationCRM toolCustomer satisfaction
Marketing
CRM and digital transformation: why adapt your customer Relationship?
9 out of 10 French consumers expect extended customer service hours and multiple points of contact. However, can Customer Relationship adapt to these new uses?[...]
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DigitizationOmnichannel
Sales relationship
Pokemon Go, what there is to learn from the phenomenon
Pete Jenkins, Gamification expert, explains the 5 keys to the success of Pokemon GO and the lessons to draw from it How could Pokemon Go[...]
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Customer experienceEmotionOmnichannel
Sales relationship
Cross-selling in the banking and insurance sector
What is concretely cross-selling in the banking and insurance sector? Is the digital revolution a threat or an opportunity? The banking and insurance sectors understood[...]
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Banking industryInsurance industryProspecting
CRM technology
Changing your CRM system for an xCRM
Learn what an Extended CRM is and how it is different from a traditional CRM solution What is an XCRM? The XRM is not really[...]
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CRM tool