Tips & tricks
The 5 essential CRM books
When I started in this sales business, I realized that it was addictive. Talking to people you’re going to help sell more is really cool,[...]
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Tips & tricks
CRM User Adoption: How to be sure that your team will use a CRM?
You want to implement a CRM as you know it will help your team to save time and your company will gain in productivity. They[...]
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CollaborationCRM projectKPIProductivity
CRM technology
CRM : 5 examples of companies using Customer Relationship Software
The implementation of CRMs in companies is already an unstoppable process with data as impressive as the fact that in the United States, 92% of[...]
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CRM technology
What is the CRM strategy and how do you implement it?
When someone discovers the world of CRM, they are often quick to be convinced to start using it. This is normal: it brings a lot[...]
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Sales relationship
What Is Omnichannel Marketing, and How Does it Help Retail Businesses?
It’s no longer business as usual for traditional brick-and-mortar retailers; many are rapidly losing customers to those who have adapted to modern consumers’ expectations. Today,[...]
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Customer experienceCustomer loyaltyEmotion
Sales relationship
CRM for the beverage distributor
As a beverage distributor you have two hats: the one of the customer and the one of the supplier. Two roles that are inextricably linked[...]
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CRM & ShopDataData quality
Tips & tricks
CRM specifications: what are the functional requirements?
Knowing the needs of your company is essential before embarking on the deployment of a CRM project. Are you looking for ideas to write your[...]
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Banking industryCRM projectInsurance industry
Helpdesk‚ Tips & tricks
Why companies that put the customer first are more successful
Tesco, Schoenen Torfs, KLM, Nike, Virgin … What more do these companies have in common than just being successful and profitable? They focus on the[...]
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Customer satisfaction
Marketing‚ Sales relationship
How can you generate leads in your CRM software?
Last week we described how to qualify leads in order to feed your database. This week we’ll try to explain how to take advantage of[...]
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OmnichannelProductivityProspecting
Marketing‚ Sales relationship
How can you qualify leads in your CRM software?
Leads, prospects, sales opportunities … The lead vocabulary is wide. For all that, we all have the same issues: we need new qualified leads to[...]
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CollaborationCRM toolProspecting
CRM technology
All about RPA or Robotic Process Automation
The new acronym you need to know is “RPA”, for Robotic Process Automation. This new technology, which is expected to grow exponentially, is designed to[...]
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AIDataIoT
Sales relationship
What Are The Distribution Channels?
Distribution channels: definition A distribution channel is the path followed in the process of selling a product from the manufacturer to the industrial user or[...]
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Marketing
How To Know Your Customer
Know Your Customer: definition The acronym KYC (Know Your Customer) was first coined in the United States. The term was rapidly adopted in Europe, particularly[...]
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CRM technology
Mobile CRM: why do I need it?
By definition, a mobile CRM is a version of your CRM solution which can be accessed from a mobile device (e.g. a smartphone or a[...]
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Marketing
What Is Trigger Marketing?
Trigger marketing, definition What is trigger marketing? It is a marketing technique which triggers the automatic sending of a message to potential or actual customers[...]
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Sales relationship
What Is Cross Selling?
What is cross selling? A cross-selling strategy consists in offering complementary products during or after an initial purchase by a customer: an insurance or financial[...]
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Marketing
What Is Lead Nurturing?
Lead nurturing: when? Generating leads, i.e. projects on which sales people can start working, is essential if your company’s turnover is going to increase. Today,[...]
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Marketing
What Is Email Marketing?
What is email marketing? By definition, email marketing, also referred to as mass email campaign, refers to the act of sending an email to many[...]
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Tips & tricks
What is Data Management Platform?
DMP definition The purpose of DMP, aka Data Management Platforms, is to gather data and then converge and unify it so as to deduce a[...]
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Marketing‚ Sales relationship
The 5 steps for optimising your Customer Journey
The Customer Journey covers the sum of all the points of contact your customers have with your company, from the first interaction, through a request[...]
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Customer experienceCustomizationData